General Mills’ corporate-level strategies are getting horizontal growth and to expand business. The business operations of General Mills are always focused on the corporate level strategies for involving any kind of acquisition of the business in the similar business industry. Another important corporate level strategy is consumer first strategy. Following this strategy General Mills always tries to fulfil the demands and preferences of the customers in a proper manner. General Mills follows these mentioned corporate level strategies for operating its business functions in more than 100 countries (General Mills, 2019). The generic porter strategy that General Mills follows is the differentiation strategy. This particular strategy concentrates on making different products for the customers. Every product of General Mills is a piece of innovation and is competitive enough to provide a tough competition to the existing competitor companies in a proper manner.